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- BUSINESS, Page 57Business NotesRETAILINGA Toy Shop Goes Dutch
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- Conspicuous consumption, that signature vice of the 1980s,
- was rarely more evident than at the 17 toy stores of
- Manhattan-based F.A.O. Schwarz, where toddlers of the rich and
- famous could acquire an 8-ft. stuffed giraffe ($4,500) or a
- child-size Jaguar sedan ($6,000). Now the 128-year-old retailer
- has joined still another trend: foreign ownership. A Dutch
- department-store conglomerate, Koninklijke Bijenkorf Beheer
- (KBB), has agreed to buy the toy retailer from the Morse-Harris
- Group, owners since 1985. Estimated price: $40 million. Once
- America's top toy merchant, Schwarz was losing customers by the
- early 1980s to competitors like Toys "R" Us. But Morse-Harris
- revived the firm by closing unprofitable locations, moving the
- flagship store to grander quarters farther up Fifth Avenue and
- boosting catalog sales. KBB's plans for Schwarz include its
- first European and Japanese outlets.
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